We get it, it’s not easy to sell. In a previous entry on selling, we focused on turning the rejection that all entrepreneurs will inevitably face into opportunity. You believe in your product 100% and you want others to feel the same. If customers aren’t buying into your pitch, consider whether they understand your product’s story as well as you do. You may think you're speaking Shakespeare while customers hear Stephen King. If they're not as inspired as you are about your product, chances are they're not going to buy.
Let's get a bit more specific. Do customers understand what your product actually is? Have you communicated the benefits of your product to customers in a way that helps them imagine using it? If the answer to either of these questions is "no" you may need to revise the story you're telling about your product. Fortunately, it's not that difficult to get started. Here are some tips for improving the story YOU are telling to customers. We'll dive into each in further depth below.