Having a marketing strategy is extremely important. Without one, you have no clear pathway to success for your business. It would be like flying an airplane without a map. If you already have one, then that’s great! However, you need to makes sure that it is aligned with all of the major activities of your business.
In addition, if you’re like most small businesses, you have limited resources--you’re pressed for time, money and resources. Having a marketing plan will help you assess your current resources, and ensure that you are focusing on activities that will yield the highest return on investment.
You also want to make sure you are reaching the right people. Different channels will reach different people, so you need to take that into consideration as you build out your strategy.
As you may know, a marketing strategy is a document that states the marketing goal you desire to reach in a certain time period, how you intend to reach that goal, and what activities you will complete in support of your goals. It needs to be measurable and trackable. We’ll introduce a very simple template that you can adapt to ensure that you are covering all your bases with your own marketing plan.