Many small businesses are using digital ads effectively to make money. Criquet Shirts, for example, had a 91% increase in purchases using Facebook ads. Neon Retro Arcade in Pasadena, California, saw 17 times more business with digital ads compared to print marketing. And Blue Steel Jewelry saw 3 times more customers after their first digital campaign.
There are over 3 million businesses advertising on Facebook today. That means there's a good chance your competitors are already sharing Facebook ads, and attracting attention from your potential customers. Are you familiar with your competitors’ ads? How do your own ads stack up?
When it comes to effective ads, there are a few best practices that can help you stick out from the crowd. This may be obvious, but make sure you have a Business Facebook Page. If you don’t have one, and you need help setting it up, use this tutorial. You’ll also need to make sure you have a modest budget. In order to use Facebook ads, there is a daily minimum budget of $5 for automated bidding. Therefore, $25 will allow you to run a week-long campaign, which is the minimum amount of time we recommend in order to see results. You should view this as an investment.